The Incy Interiors success story
In 2010, Incy Interiors founder Kristy Withers couldn’t find the perfect “big boy” bed for her son Oscar –– so she decided to figure out how to create one on her own.
Leveraging her background in marketing, she filled a gap in the marketplace and figured out how to bring quality designer furniture to the Australian market (and later to a global ecommerce audience.)
People took notice: Upon launch, more than 10 different retailers reached out to her wanting to stock her brand’s products in stores of their own.
Today, Incy Interiors has 2 brick-and-mortar retail locations and a growing online business through BigCommerce with revenue growth in their US store up more than 109% YoY.
Choosing BigCommerce over other ecommerce platforms
As told to BigCommerce by Kristy Withers, Founder of Incy Interiors.
When Incy Interiors was just getting started, I had a cheap website custom built out — but it was very basic. When we started to grow, I knew we needed something a bit more robust, so I started asking around to see what others recommended.
We looked into another custom-built website with an ecommerce portal, but it was going to be a $50,000-$60,000 project — and that just wasn’t in our budget at that point. Then BigCommerce was mentioned and we started looking into it.
Not only was it about a fifth of the cost, but it had tons of functionality and benefits right out of the box — things like cross-selling opportunities, social integrations, etc.
Cost was part of the decision-making process for us, but we quickly realized that with BigCommerce we also got an easy-to-use tool for our business that could scale with us.