BigCommerce makes ecommerce better
After eight years of being on InsiteCommerce, Natori wanted to run its online business on a platform that had more out-of-the box capabilities and gave the company the ability to scale at will. “If we’re going to grow this thing, we need to move to a new platform,” said Natori.
Demandware, Magento and Shopify Plus were considered, but it was BigCommerce that was selected, and the company launched on the platform in 2016. Ease of use, advanced merchandising capabilities and a streamlined navigation and filtering experience are several reasons why Natori remains with BigCommerce to this day.
“The Natori ecommerce team is pretty small. So we definitely needed a platform that would make it easy for us to maintain the site in an efficient way. And BigCommerce has definitely helped with that,” said Mariah Hager, ecommerce and social media manager at The Natori Company.
“We now have this foundational, yet versatile platform, where we do not have to find all these other partners each time we want to do something new. BigCommerce has done the work for us vetting hundreds of apps that allow us to pick and choose what we want and have the confidence of knowing it will work with the platform,” said Natori.
Plug-and-play apps are an important part of Natori’s ecommerce success, helping the business future proof itself with scalability and flexibility.
Natori uses several vetted BigCommerce apps to stay connected and in tune with its customers. “Our email marketing is done through Klaviyo and they have been a great partner for us. Searchspring is another big partner as well. We now have about 15 different product categories, which means there is a lot of product to keep track of. Searchspring makes it very easy for us to merchandise a ton of products in a lot of different categories across the site,” Natori said.
Then there is ShoppingGives, which enables customers to select a charity they’d like Natori to donate a percentage of their purchase to at the time of checkout. Ken says apps like ShoppingGives and Klaviyo “...make it easier for customers to feel closer to our products and the people behind them.”
Natori’s success across channels, from wholesale and online commerce to marketplaces like Amazon and Google Shopping, all play a major role in creating connected experiences for the business and its customers.
“Having access to BigCommerce’s open APIs, its app marketplace with partners and solutions to fit almost every need, our script manager functionality, and certainly omnichannel expansion are things that make the platform a major asset to Natori’s success,” said Colin Talbot, ecommerce and digital marketing specialist at The Natori Company.
“Having access to BigCommerce’s open APIs, its app marketplace with partners and solutions to fit almost every need, our script manager functionality, and certainly omnichannel expansion are things that make the platform a major asset to Natori’s success.”
Ecommerce and Digital Marketing Specialist, the Natori Company